It's Playing Download from App Store
send link to app

It's Playing app for iPhone and iPad


4.2 ( 5152 ratings )
Photo & Video Entertainment
Developer: Addition, Lda
Free
Current version: 6.2, last update: 1 year ago
First release : 15 Jun 2011
App size: 33.25 Mb

Every video, no conversions, pure entertainment. Direct cloud and local network media streaming, anywhere you are.
Featured in Wired, Gizmodo, Cult of Mac, TUAW with brand new features in each update.

• Spotlight
· High performance playback, up to 1080p;
· Direct subtitle search and download;
· TV-Out and Air Play;
· Easy gestures, including pinch-to-zoom.

• Formats
· Video playback for MP4, MOV, MKV, AVI, WMV, VOB, RMVB;
· Audio playback for MP3, M4A, WMA, OGG, FLAC;
· Consult the detailed format list on our website.

• Cloud
· PUT.IO® enables background downloading and cloud hosting (Pro);
· Dropbox® one click access to over-the-air movie playback;
· OneDrive, Google Drive one click access to over-the-air movie playback (Pro);
· Youtube® video playback (Pro);
· HTTP media file playback (Pro);
· and Its playing videos cloud channel.

• Network
· Access Macs, NAS (network disks), Windows, Ubuntu, Airport disks, etc;
· Native support for SanDisk Connect™ Wireless Media Drive (Pro);
· Native support for SanDisk Connect™ Wireless Flash Drive (Pro);
· Native support for SanDisk iXpand™ Flash Drive (Pro);
· Native support for Maxell Airstash® (Pro);
· Native support for Seagate Satellite™ (Pro);
· Native support for iUSBport Mini (Pro);
· Its playing Desktop Helper is the easiest path to stream from your media library.

• Playback
· Background playback and earbud controls;
· Auto-advance/playlist within folders;
· Auto-repeat mode;
· Audio gain;
· Playback speed, from 1/8x to 8x adjustments;

• Video forensics
· Frame by Frame video image navigation;
· Photographic pinch-to-zoom gestures;
· Image contrast, brightness and saturation adjustments;

• International features
· multi language audio tracks;
· multi channel audio support;
· fetch subtitles for any movie with one tap; backed by OpenSubtitles.org.

• Files management
· user friendly, cut, copy, paste & rename controls;
· you can also choose to store files in a secured private folder.

(Pro) Only available in Pro In-app purchase.

(*) Its playing aims at handling every video from anything around your iPhone/iPod/iPad. Youll always be able to find videos that surpass your devices processing capabilities or which are encoded in unsupported audio or video formats.

(**) DTS playback is currently unavailable, check our website for updates or use the helper app.

•• Check out http://itsplayingapp.com for demonstration videos and detailed information ••

Contact us at [email protected]

Pros and cons of It's Playing app for iPhone and iPad

It's Playing app good for

This app does the job very well... but... you get lost if you have a looot of vids cause theres no way to create folders and keep them organized.... really pity, I hope there will be an update for that : )
Good interface with excellent zoom function with two fingers, and possibility to read faster or slower, which is perfect. Suggestions to developers: - please remove those huge green arrows for lecture mode when paused, or make it more discrete in a corner. - would like a better navigation system to move 10sec fwd or backward. The current one jumps 30sec by 30sec, then with 10sec increment, which is not intuitive and gets me lost. - please add support for image folders as well (navigation and zoom), since it happens to have holidays photos mixed with videos for example Thanks for this great app. Definitely worth the money.
Though too slow on Airplay for avi. Wish it could support wav audio.
One of the best interface intuitive video player app available in app store. Works great with most formats. The subtitles function is really nice. One improvement would be if it had a button to switch between subtitles in different languages to help those like me that are learning a new language using videos with subtitles in original language and translated to portuguese. Otherwise, a great video app. Worths every penny!
A very good Application!!! Ive only one wish: Some online memory... My Memory on my iPad is only 16gb :(
I have to revise my previous 1 star rating. I used the helper apps to convert audio and it works fine. Now, can we get the helper integrated into the phone or iPad for automatic recognition and conversion? That would be awesome

Some bad moments

I will put 5 stars when it will be compatible with Chromecast ;) Edit: I delete this app. It was my best video player since very long time ... But I cant use on my Tv with chromecast. Sad
Nice UI, but thats the best I can say about the app. Tried to play several video formats (avi, mp4, vob, mpg, wtv), only to, see the app crashing several times, playing only with unacceptable jitter or other display problems. Really poor experience. - Ill remove it... :-(
I find nothing on the site regarding the promised workaround for the codecs they dropped. Would expect them to re-add the support for those codecs asap and stop messing with paying customers.
Bought this cause I read that it played AC3. It doesnt. File streaming is slow to load. GoodPlayer is much better. I guess Ill be transcoding those AC3 tracks.
The app keeps crashing every time I try to connect to my put.io account.
Please adjust for iPhone 6+ native resolution. The title says iPhone 6/6+ support.

Write review